In order to compete with foreign players, local franchise entrepreneurs must work hard in particular by:
- Improve operational performance and efficiency
- Build a strong management team in collaboration with consultants who are experts in their field
- Enhance networking in order to optimize the use of both capital investment and working capital
- Sharpen marketing strategy with a clear differentiation and positioning, either through slogans, uniforms, signage, brand image and the program - an effective marketing program
- Continuously improve the learning curve, so as to obtain optimum efficiency.
- Creating standard operating procedures can be measured and evaluated its success.
- Improve the quality improvement program of human resources through the program - a systematic training program and measurable
- Conduct a social marketing activities to further enhance the awareness and concern for the problems - social and environmental problems.
- To conduct marketing activities in a systematic and continuous research to understand consumer behavior changes and competitors.
- Keeping the Community Marketing Frai a good relationship with government, financial institutions, suppliers, peers, customers, and employees.
- Keeping the harmonization of competition, do not kill each other. Better to make mutually beneficial cooperation and create new categories so it can be a market leader in the new category. The trick is to make innovation and more creative.
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. Although franchises are common with retail businesses they however do exist in many industries and markets including manufacturing
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